Monthly

Gross Profit Margin

The share of revenue left after paying for the goods or services sold.

Percent
Monthly

Operating Profit Margin

The share of revenue left after the costs of running the business, before interest and taxes.

Percent
Quarterly

EBITDA Margin

Earnings before interest, taxes, depreciation and amortisation, as a share of revenue.

Percent
Quarterly

Net Profit Margin

The share of revenue left as profit after every cost, interest and tax.

Percent
Monthly

Operating Cash Flow

The cash the business generated from its normal operations in a period.

Money
Quarterly

Free Cash Flow

The cash left after running the business and investing in it, free to pay debt, dividends or grow.

Money
Monthly

Current Ratio

How many times current assets cover current liabilities.

Ratio
Monthly

Quick Ratio (Acid Test)

How many times the most liquid assets (cash, receivables, short-term investments) cover current liabilities.

Ratio
Monthly

Working Capital

Current assets minus current liabilities: the money tied up in day-to-day operations.

Money
Yearly

Return on Equity

The profit the business made on the money its owners have in it.

Percent
Yearly

Return on Assets

The profit the business made for every unit of assets it holds.

Percent
Yearly

Return on Invested Capital

The after-tax operating profit earned on all the capital invested by owners and lenders.

Percent
Quarterly

Debt to Equity Ratio

How much debt the business carries for every unit of ownersโ€™ equity.

Ratio
Quarterly

Net Debt to EBITDA

How many years of EBITDA it would take to pay back net debt.

Ratio
Monthly

Budget Variance

How far actual results are from the budget, in money and as a percentage.

Percent
Monthly

Cash Runway

How many months the business can keep running at its current burn before cash runs out.

Number
Yearly

Asset Turnover

How much revenue the business makes for every unit of assets.

Ratio

My KPI set

Star the KPIs you want on your dashboard. Then take them all at once: the DAX measures, the SQL, a spreadsheet, or a spec document for your team.