Daily
Sessions
The number of visits to the website in a period. One person can make several sessions.
Number
Website and SEO
Website, SEO and web analytics KPIs: sessions, conversion rate, bounce and engagement, Core Web Vitals, rankings and click-through rate, with formulas and charts.
Starter dashboardThe 3 KPIs most teams in Website and SEO track, each in its best chart
Weekly
Users
The number of different people (in practice, browsers or devices) who visited in a period.
Number
Weekly
Website Conversion Rate
The share of sessions in which the visitor did the thing the site is for: bought, signed up, asked for a demo.
Percent
Weekly
Bounce Rate
The share of sessions that were not engaged. In GA4: under 10 seconds, one page, and no conversion.
Percent
Weekly
Engagement Rate
The share of sessions that were engaged: lasted over 10 seconds, saw two or more pages, or converted.
Percent
Weekly
Average Engagement Time
How long, on average, the page was in focus on the visitor’s screen during a session.
Seconds
Weekly
Pages per Session
The average number of pages viewed in a visit.
Number
Monthly
Returning Visitor Rate
The share of users who had visited before.
Percent
Weekly
Organic Search Traffic
Visits that came from unpaid search results.
Number
Weekly
Organic Click-Through Rate
The share of times a page shown in search results was clicked.
Percent
Weekly
Average Search Position
The average place of your pages in search results, weighted by how often they were shown. Lower is better.
Number
Weekly
Keywords in the Top 10
How many target keywords rank on the first page of search results.
Number
Weekly
Largest Contentful Paint
How long the biggest piece of content takes to appear, at the 75th percentile of real visits.
Seconds
Weekly
Interaction to Next Paint
How long the page takes to respond visibly after a click, tap or key press, at the 75th percentile.
Seconds
Weekly
Cumulative Layout Shift
How much the page jumps around while it loads, as a unitless score at the 75th percentile.
Score
Weekly
Page Load Time
How long pages take to load fully for real visitors.
Seconds
Monthly
Referring Domains
The number of different websites that link to yours.
Number
Weekly
Form Completion Rate
The share of people who start a form and submit it.
Percent