Daily
E-commerce Conversion Rate
The share of shop visits that end in an order.
Percent
E-commerce
E-commerce KPIs for online shops: conversion rate, average order value, cart abandonment, repeat purchase rate, return rate and customer lifetime value.
Starter dashboardThe 5 KPIs most teams in E-commerce track, each in its best chart
Daily
Average Order Value
The average amount spent per order.
Money
Weekly
Cart Abandonment Rate
The share of shopping carts that were created but never turned into an order.
Percent
Daily
Checkout Conversion Rate
The share of people who start checkout and finish the order.
Percent
Weekly
Add-to-Cart Rate
The share of sessions (or product views) in which something was added to the cart.
Percent
Monthly
Repeat Purchase Rate
The share of customers who have ordered more than once.
Percent
Yearly
Purchase Frequency
How many orders a customer places on average in a period, usually a year.
Number
Quarterly
Customer Lifetime Value
The gross profit a customer brings over the whole time they buy from you.
Money
Monthly
Return Rate
The share of items sold that customers sent back.
Percent
Weekly
Units per Transaction
The average number of items in an order.
Number
Daily
Revenue per Visitor
The revenue the shop earns for every visit.
Money
Monthly
Gross Merchandise Value
The total value of goods sold through the shop or marketplace, before returns, fees and discounts.
Money
Monthly
Marketplace Take Rate
The share of GMV the marketplace keeps as revenue, from commissions and fees.
Percent
Monthly
Shipping Cost per Order
The average cost to ship one order to the customer.
Money
Weekly
Product View to Purchase Rate
The share of product page views that ended in that product being bought.
Percent