Monthly
Customer Acquisition Cost
What it costs, on average, to win one new customer: all sales and marketing spend divided by the new customers it brought.
Money
Marketing
Marketing KPIs from spend to pipeline: cost per lead, CAC, ROAS, MQL to SQL conversion and marketing-sourced revenue, with formulas and the best chart for each.
Starter dashboardThe 5 KPIs most teams in Marketing track, each in its best chart
Weekly
Return on Ad Spend
The revenue earned for every unit of money spent on advertising.
Ratio
Quarterly
Marketing ROI
The profit marketing produced compared with what it cost.
Percent
Weekly
Cost per Lead
What marketing spends to generate one new lead.
Money
Monthly
MQL to SQL Conversion Rate
The share of marketing-qualified leads that sales accepts as sales-qualified.
Percent
Monthly
Marketing-Sourced Revenue
Revenue from deals whose first touch was a marketing channel.
Money
Daily
Cost per Click
The average price paid for one click on an ad.
Money
Weekly
Ad Click-Through Rate
The share of people who saw an ad and clicked it.
Percent
Weekly
Cost per Thousand Impressions
The price of showing an ad one thousand times.
Money
Weekly
Email Open Rate
The share of delivered emails that were opened.
Percent
Weekly
Email Click-Through Rate
The share of delivered emails in which someone clicked a link.
Percent
Weekly
Unsubscribe Rate
The share of delivered emails that led someone to unsubscribe.
Percent
Quarterly
Brand Awareness
The share of your target market that knows your brand, from surveys (aided: they recognise it; unaided: they name it).
Percent
Monthly
Branded Search Volume
How many searches include your brand name in a period.
Number
Weekly
Campaign Conversion Rate
The share of people reached by a campaign who did what it asked: sign up, download, buy.
Percent
Yearly
Marketing Spend as % of Revenue
Marketing spend compared with the company’s revenue.
Percent
Monthly
Share of Voice
Your share of all the attention in your market: ads, mentions or search visibility, against competitors.
Percent