Daily
Daily Active Users
The number of different users who did something meaningful in the product on a given day.
Number
Product
Product KPIs: active users, stickiness, activation, feature adoption, retention, time to value and conversion from trial to paid.
Starter dashboardThe 5 KPIs most teams in Product track, each in its best chart
Daily
Monthly Active Users
The number of different users active at least once in the last 30 days.
Number
Weekly
Stickiness (DAU/MAU)
The share of monthly users who use the product on a typical day.
Percent
Weekly
Activation Rate
The share of new sign-ups who reach the action that shows they got value (for example, created their first project).
Percent
Weekly
Day-30 Retention
The share of a sign-up cohort still active 30 days later (also D1 and D7).
Percent
Monthly
Feature Adoption Rate
The share of active users who used a given feature in a period.
Percent
Weekly
Time in Product per User
How much time an active user spends in the product per day or week.
Minutes
Monthly
Free to Paid Conversion
The share of free users who upgrade to a paid plan.
Percent
Weekly
Onboarding Drop-off
The share of new users who leave at each onboarding step.
Percent
Monthly
In-Product NPS
NPS asked inside the product, to users who have used it for a while.
Score
Quarterly
Experiment Win Rate
The share of A/B tests where the change beat the control with statistical confidence.
Percent
Daily
Crash-Free Users
The share of users (or sessions) that had no app crash in a period.
Percent
Monthly
Resurrected Users
Users who came back after being inactive for a set time (for example 30 days).
Number