Weekly
Engagement Rate
The share of people who saw a post and interacted with it: liked, commented, shared, saved or clicked.
Percent
Social media
Social media KPIs: engagement rate, reach, follower growth, share of voice, video completion and social conversions, defined and charted.
Starter dashboardThe 5 KPIs most teams in Social media track, each in its best chart
Weekly
Reach
The number of different people who saw your content in a period.
Number
Weekly
Impressions
How many times your content was shown, counting repeat views by the same person.
Number
Weekly
Average Frequency
How many times, on average, each person reached saw your content.
Ratio
Monthly
Follower Growth Rate
How fast the number of followers grows in a period, as a percentage.
Percent
Weekly
Social Click-Through Rate
The share of people who saw a post and clicked its link.
Percent
Monthly
Social Conversions
Sign-ups, leads or purchases that came from social media.
Number
Weekly
Video Completion Rate
The share of video plays that were watched to the end.
Percent
Weekly
Average Watch Time
How long, on average, people watched a video.
Seconds
Monthly
Social Share of Voice
Your share of all social mentions in your market, against named competitors.
Percent
Weekly
Net Sentiment Score
How positive the talk about your brand is: positive mentions minus negative, as a share of all mentions that carry a feeling.
Percent
Weekly
Social Response Time
How long it takes to reply to comments and messages that need an answer.
Minutes
Weekly
Posting Frequency
How many posts you publish per week on each network.
Number
Weekly
Cost per Engagement
What paid social spends for one interaction with an ad.
Money